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HISTORY OF THE ASSOCIATION
OF ATTORNEY-MEDIATORS

by

The Association of Attorney-Mediators ("AAM") was originally founded by the late Steve Brutsché in 1989.  The first AAM members were a self selected group of attorneys who had a minimum tenure in the practice of law, who had completed a training course consisting of instruction and observation of experienced mediators, who had conducted required pro bono mediations, and whose background had been carefully screened.  These same requirements remained in place for subsequent and now are in place for new AAM members, as well as minimum annual continuing education and experience requirements for all members to maintain proficiency and quality.

AAM's creation was the result of the inception of mediation by professional attorney-mediators in Texas, where the first two areas to embrace the process were Dallas and Houston.  Therefore, in order to understand AAM's origin the birth of mediation by private attorney-mediators must be included.  The practice and use of mediation as we know it today really began in Dallas in 1989, followed by Houston in 1990.  Along with Steve Brutsché, the selfless efforts of a handful of individuals, judges, and the Dallas Bar Association resulted in the introduction of mediation, and AAM was incorporated by Steve Brutsché on September 21, 1989 for the new mediators to join and to preserve and protect the movement.

The recollections of these pioneers are generally in accord with regard to the sequence of events, but the interesting and distinguishing factor is that they each came to commit themselves to institutionalizing professional attorney-mediators from different perspectives and backgrounds. A brief look at some recollections by these stalwarts helps explain how the process came into being.

JUDGE GARY HALL

Judge Gary Hall was the first judge in Dallas to use mediation in his Court.  Judge Hall remembers attending judicial conferences in 1986 and 1987 where speakers would deliver speeches to the judges about using ADR.  He observes, "There was no ADR.  They kept talking about something that didn't exist."  In 1988 Judge Hall, who was known for his interest in ADR, was asked to cooperate with the Dallas Bar Association in organizing Dallas' first Settlement Week.  After the first meeting with representatives from the Dallas Bar Association, Judge Hall remembers attending Fort Worth's  first Settlement Week.  While observing two mediations, he became actively involved in the process resulting in the settlement of one case and the parties were close to settlement in the other.  From this experience, Judge Hall discovered "the power of mediation", and that "not only was mediation fast and efficient, it made people extremely happy".

The Dallas Bar Association decided to postpone sponsoring a settlement week for 1988 and to continue studying the prospect.  After his experience in Fort Worth's Settlement Week, Judge Hall decided to continue his efforts and forge ahead with a settlement week in Dallas.  With the help of Les Weisbrod, Grant Seabolt, and many attorney volunteers, Judge Hall inaugurated Dallas' first Settlement Week.  The attorneys, who volunteered to be mediators were given a brief introduction and instruction on the mediation process.  Judge Hall notes that the primary emphasis was on making the attorneys and their clients comfortable with the mediation process.  Dallas' first Settlement Week in 1988 was very successful.

After the 1988 Settlement Week, Judge Hall knew that mediation was a process that should be a cornerstone of our court system.  However, he feared it might never happen because there was little leadership.  In addition, at that time the Dallas Bar Association endorsed attorneys performing pro bono mediations at the county funded dispute resolution center, Dispute Mediation Service, but did not endorse a concept of compensated private attorney-mediators.  Although there were attempts to use ADR in our courts, "there were no success stories".  Judge Hall concluded that "unless the trial lawyers became part of the mediation process - both as mediators and users - court annexed mediation would never become a reality."  To expedite matters, Judge Hall, "with the help of a courageous Charles Guittard", sent a letter to all trial lawyers with lawsuits pending in Dallas County.  The letter asked if they would be interested in becoming mediators and being compensated for their efforts.  Judge Hall said the response was overwhelming.  "Everyone wanted to become a mediator, but no one wanted to use mediation."

About that time, Judge Hall "discovered Steve Brutsché - the mediator".  He recalls Steve coming into his chambers and saying that he had received extensive mediation training and that he was "dedicating his life to mediation".  As they discussed the role of mediation in the courts, it became obvious to Judge Hall that their views were virtually identical.  Judge Hall and Steve Brutsché agreed to bring a high quality mediation process into the courts.  Judge Hall remembers that their agreement was based on the idea of "giving", and that he gave the influence of his judicial position to Steve as a window of opportunity to bring mediation into the courts.  In return, Steve agreed to give away his "trade secrets" and train other attorneys to become mediators.  Judge Hall views this agreement and alliance with Steve Brutsché as the formation of the attorney-mediator movement in Dallas.

Initially, Judge Hall had to "sell" the idea of mediation to attorneys during court hearings.  "Attorneys did not believe in mediation. They considered mediation a fairy tale."  During each hearing, Judge Hall would ask the attorneys if it were possible to settle their lawsuit that day, would they settle it?   After much prodding, attorneys would reluctantly agree that they would settle their case that day if it were possible.  Judge Hall would then ask the attorneys whether they would consider mediation. Invariably the attorneys would say, "What?"  He would then ask the attorneys if their case could be settled through mediation on that day, would they consider it?  The attorneys would reluctantly agree.  At that point, Judge Hall would place a telephone call to Steve Brutsché and allow Steve to talk to the attorneys by speaker phone in his chambers.  This call allowed Steve to "close the sale" and "to bond with the attorneys".  Judge Hall remembers that in most cases he  would receive notice a few days later that the case had settled in mediation.

Judge Hall remembers Judges Joe Fish and Mark Whittington as among the first judges to use mediation.  He recalls Jeff and Lila Abrams convincing Judge Fish and Steve Brutsché persuading Judge Whittington.  Judge Hall recalls a luncheon at the Bradford Hotel in 1989 for the Dallas judges where Steve Brutsché advocated the use of mediation.  He remembers his docket of pending cases being used by Steve to illustrate the effect of mediation to other judges.  Judge Hall also believes the 1989 Dallas Bar Poll may have influenced other judges because Judge Hall's use of mediation had not negatively affected his Dallas Bar Poll ratings.

In June 1989 Judge Hall, Steve Brutsché, Jeff & Lila Abrams, Jay Madrid, Grant Seabolt and Charles Guittard helped with the first Dallas Bar Association sponsored mediation training.  With this training, a pool of qualified attorney-mediators was available by the Fall of 1989 when the Dallas Bar sponsored its first Settlement Week using the newly trained attorney-mediators as volunteers.  Most of the Courts began to incorporate mediation, and the movement became established.  The Dallas Bar sponsored another training in the Fall of 1989, and sponsored training in 1990 and 1991.

Judge Hall observes that in the formative stages, "The part I was most proud of was that the people involved in the training had nothing to gain.  Everyone had something to lose."  Always a pioneer and a visionary, Judge Hall regrets that the present direction is to mediate disputes outside the courts.  "Courts have become too expensive and time consuming to use." He dreams of a system where all citizens can find inexpensive and prompt justice.  Judge Hall still hopes "to make dispute resolution within the American courts the best ADR system in the world."

GARY MCGOWAN

The second locale in the State for mediation to take hold and for AAM train mediators was Houston, and Gary McGowan was pivotal to the movement's success.  In the Fall of 1989 Gary McGowan met Steve Brutsché in Dallas. Gary had left his law firm, and was taking time off as well as looking at various opportunities.  He had heard of mediation, and a mutual friend in Dallas (Greg Huffman) mentioned Steve and the mediation activity in Dallas, and introduced them.  Gary, as all who knew Steve would echo, describes Steve as "inspirational" and "motivational".

Steve arranged for Gary McGowan to take mediation training with the second class in Dallas in the Fall of 1989.  He remembers Mike Amis as his group leader.  When he came back to Houston, he ran into Nancy Atlas who had heard that he was going to start a mediation practice.  Nancy told Gary that she was interested in mediation also, and set up several lunches with Houston judges early in 1990.  Gary remembers that he and Nancy initially talked with Judges Wood, Cochran and Trevathan and prepared a bench book with form orders modeled after the Dallas bench book.

Gary recalls that the judges he and Nancy visited with were interested in the possibilities of mediation, and decided that he needed to open his office in March of 1990.  He remembers that at that time he was the first full time mediator in Houston.  Alvin Zimmerman was doing some mediations on a part time basis, and U.S. Arbitration and Mediation had previously been in business but was inactive.  At that time, Houston Dispute Resolution Center ("DRC") had lay and pro bono mediation for community disputes, and the Courts used a moderated settlement conference presentation to  a panel which issued advisory opinions - which had limited use and limited success.

Gary McGowan and Nancy Atlas organized a training session in March, 1990 at which Judge Frank Evans gave an introduction, and where the faculty was Steve Brutsché and Courtenay Bass from Dallas.  Gary recalls:

"Steve, of course, had said the first time I met him that in order for mediation to be successful down here we needed a pool of qualified mediators so that judges would not be sensitive to charges of cronyism in referring cases to one or two mediators and ultimately there was going to be such a volume that you would need a lot of mediators...so Nancy and I got together and hand picked about 8 or 9 people to go through the first training...unlike Dallas, we did not go through the Bar Association.  I was not a bar politician, neither was Nancy.  ...We also decided not...to try to get all the judges in agreement on using mediation.  ...Let the judges try and if they started having success it would spread."

Included in that first class along with Nancy Atlas were Tommy Proctor, Mark Glasser, Don Hawbaker, Michael Wilk, and Alvin Zimmerman.  Between the two class days, Gary McGowan hosted a party at his house for all the trainees and others interested in mediation which was also attended by Steve Brutsché and 5 or 6 Houston judges.  Mark, Don, and Tommy also assisted in converting Houston judges to the mediation process.

Gary McGowan's own mediation practice development speaks volumes about his success in Houston.  He recalls that he finished his pro bono requirements in March, and:

   "I was starting to get some orders in but I had not conducted any mediations.  I conducted no mediations in March.  April I conducted 1, May I conducted 4 or 5 and then from June on it was pretty much full time - as many as I could handle."

Gary submitted lists of mediators to the judges as the mediators  were trained.  There was a second training session in July.  He remembers,  "I think we had about 13 people on this second session.  Steve came down again...so our list started growing.  We went from 9 or 10 to more than 20 on the list."  All of the mediators were presented to the judges as being AAM trained, and members of AAM.  He recalls:

"Those judges had a high degree of confidence in our list and we were getting good results for them and it just grew and grew. ...Then in the Fall of 1990 there was a Judicial Conference...in San Antonio. ...Alan Levin arranged to have Steve and me speak to the Harris County delegation at the judicial conference in San Antonio.  ...Already there was a tremendous amount of talk about how well it worked, I mean Judge Wood, Sharolyn Wood, who sent me my first mediation was like a missionary for mediation.  She just thought it was great."

In the Fall of 1990, Nancy Atlas and Gary met with several federal judges in Houston.  Nancy played a critical role in persuading Judges Hittner and Lake to try mediation.  In January of 1991, Judge Hittner signed 100 mediation orders.  Early in 1991 Houston became a separate AAM Chapter, and Gary McGowan its first president.

CHARLES F. GUITTARD

Charles Guittard is a prominent member of the Dallas Bar Association, where among many other posts he served as Chair of the Business Litigation Section and as a Director.  He associates the beginning of AAM with the inception of mediation in Dallas, and characterizes AAM as "the really nice development that occurred to kind of keep it [mediation] in place - kind of preserve and enhance the movement in Dallas."

Charles analyzes the beginning of mediation as stemming from five different sources or influences:

  1. The ADR Committee of the Dallas Bar with Jay Madrid, Chair;

  2. Judge Gary Hall;

  3. The Dallas Trial Lawyers Association;

  4. The Business Litigation Section of the Dallas Bar Association;

  5. Dispute Mediation Service.

  6. He remembers that "the emergence of attorney-mediators kind of went in three phases.  First, ADR emerged, I think, as a non-lawyer movement in these dispute resolution centers like DMS here in Dallas, Atlanta, and lots of other places."  The next phase was for lawyers as mediators to become involved on a pro bono basis at these centers, where gradually lawyers learned about the process.  The third phase is the attorney-mediator phase where lawyers became trained as mediators, and were compensated for their mediations.  Charles recalls that "Dallas...teetered on whether or not it should even go from the pro bono phase into the attorney-mediator phase but it went into the attorney-mediator phase without a lot of struggle and stress."

    Charles Guittard was the first Chair of the newly formed Business Litigation Section of the Dallas Bar Association in late 1987, and became a member of the Dallas Bar Board of Directors about a year later in 1988.  The first training session for attorney-mediators in June, 1989 "was really what got the private guys going" and was jointly sponsored by the ADR Committee and the Business Litigation Section.  He remembers the meetings leading up to the first training session and recalls, "I would say the most important forces of getting that particular training done were Steve Brutsché and the Dallas Bar Association ADR Committee with the Business Litigation Section coming along kind of lending its name to it."

    Leading up to the first training, Charles also recalls resistance among some members of the Dallas Bar to proceeding actively with the movement.  He had set up an ADR and a Settlement Committee in the Business Litigation Section, later consolidated in to an ADR/Settlement Committee, and remembers a meeting held in Frank Finn's office on July 6, 1988 attended by representatives of the Business Litigation Section, DMS, and Judge Gary Hall.

    The purpose of the meeting was to discuss organizing a first settlement week, and bringing lawyers into the process to do the mediations prefatory to beginning the conduct of private mediations by lawyers in Dallas.  The meeting did not come up with a positive plan, and Charles recalls that "It was very clear that there were vested interests in opposing mediation or at the very least skepticism...they didn't like at all the idea of bringing lawyers into this thing and giving them something to do except specifically through DMS...if they could do something pro bono for DMS it was fine but to do it on their own they didn't want it to happen... Gary really didn't get the support of the settlement week that he wanted."

    Charles Guittard remembers that Judge Hall, Grant Seabolt and Les Weisbrod organized the first Dallas settlement week in 1988 without direct involvement or sponsorship of the Dallas Bar, and recalls afterward a meeting with Judge Hall at the Bradford Hotel, also attended by Steve Brutsché and Grant Seabolt.  "That was the first time frankly that I knew that Steve Brutsché was involved...Gary knew that Steve was very interested...and he was going to do something with Steve by sending him some referrals."

    In early 1989 Charles recalls that Judge Hall had asked him "to be my point man for the Dallas Bar Association Board of Directors" and that he recalled supporting the concept of both pro bono and private mediation in discussions with Jay Madrid at the Dallas Bar Directors' annual retreat in San Antonio in February, 1989.   That year, with Jay Madrid in support of the movement Charles remembers, "I don't think there's any doubt from that point forward that it was going to go forward because you had all the different camps [and] with the exception of the pro bono camp they were on board... ."

    JAY MADRID

    Jay Madrid's interest in mediation preceded AAM by a number of years.  He had worked on behalf of the Dallas Bar Association to evaluate a competing bid for DMS in the 1985-1986 time period, went through mediation training with AAA in Houston in 1987, and did pro bono mediations with DMS as early as 1987.  In 1987 Jay became the first Chair of the newly formed ADR Committee of the Dallas Bar.

    Early in 1988, the ADR Committee was authorized by the Dallas Bar to organize a pilot project that was going to borrow heavily from the multi-door approach that Houston was using, where mediation was to be the preferred resolution method.  Jay remembers working with Steve Brutsché on the project, and that Judges Hartman and Miller were going to participate.  However, the project did not go forward because "we had no pool of trained mediators who were also attorneys."

    Jay met Steve Brutsché in 1988 through his work with ADR and probably through some mutual friends.  He recalls:

    "I would have met Steve sometime in 1988...some of my colleagues were good friends of his...and knew of Steve's efforts after Steve effectively left litigation and moved into the alternative dispute resolution field.  Steve started taking every course he could and frankly stepped out in front of the whole movement in this area right about that time... and it was approximately December of ‘88, I believe, ...that several of us on the ADR Committee concluded with the gentle urging of Judge Hall that if the movement was going to gain legitimacy and frankly if we were to be using it to its fullest effect the Dallas Bar needed to get behind the effort."

    Jay remembers a "key" meeting attended by "a handful of people who represented loosely organized interests at that time", including Judge Hall and Steve Brutsché, held either in Judge Hall's chambers or in a restaurant in the Bradford Hotel.  He remembers:

    "...Out of that meeting grew a recognition that this movement was going to be started and it was gaining quite a bit of momentum and was frankly going to be leaving the Bar behind unless we did something... Secondly, Judge Mark Whittington, I believe, was the Administrative Judge at the time...I had meetings with Judge Mark Whittington and...Judge Hall...[and] one message came loud and clear, and that was that the judges were very interested in creating a pool of trained mediators but they very much wanted the Dallas Bar to be actively involved in that.  They wanted the imprimatur of the Bar, in effect legitimizing what they saw as a lot of fragmented efforts...  Even though it didn't amount to certification, it was a filtering process that they thought lent a good deal of credibility to any mediators that might be trained."

    Then, in early 1989 Jay remembers the Dallas Bar Board of Directors approving the first training session for mediators, and the first training session was held in June, 1989.  While not participating directly, he remembers AAM starting shortly afterward.

    Jay also did remember one story about Steve Brutsché which has been frequently told.  After the first two training sessions in 1989, Steve mediated a case where Jay was an advocate.  Jay recalls that he was resisting Steve's efforts to have his client "up the ante a bit":

    "...Steve got up and he said, 'Madrid, come with me.'  I did, followed him down the hall, he opened a...coat closet... it was totally dark in there, and he said, 'I want you to know that you are the problem, not your client, now sit here and reflect on it.'  And he walked out of the door.  And I was kind of stunned - this was kind of anti-social behavior I thought, but I wasn't quite as stunned as I was when I went to exit and the door was locked.  ...By the time I got back in ...Steve was hot boxing my client over in the corner...sure enough he had my client agreeing to put more dollars on the table."

    Jay later told Steve that he really hadn't quite forgiven Steve, and asked him what he was doing.  Steve said, "I guess it's time I told you, I like to experiment with my mediations and what you experienced was my 'isolation booth technique'...it normally works, if I can get the person who is basically the stick in the mud, the obstacle, into the isolation booth and kind of peel him out of the way."  Jay replied, "Well, at least I'm glad to know it was thoughtful."

    GRANT SEABOLT

    Grant recalls his first contact with the mediation movement in Dallas was when he was in a hearing in Judge Hall's Court in 1988, after Fort Worth had had their first settlement week in 1987, and Judge Hall asked him to come in to his chambers.  Les Weisbrod was in Judge Hall's chambers and Judge Hall made it clear that he wasn't going to allow nothing to happen in 1988, waiting for the Dallas Bar, and encouraged Grant and Les Weisbrod to work together to put on Dallas' first settlement week.

    Les Weisbrod took the lead in working with the Courts to have a supply of cases, with the lawyers' names and addresses, to be mediated, and Grant was responsible for establishing the training program for the first Dallas Settlement Week.  In addition, Frank Giunta helped with the process, both Les Weisbrod and Frank Giunta being in addition representatives of the Dallas Trial Lawyers Association.  Grant remembers that his only qualification was that he had been to a AAA course on mediation and was on their arbitration panel.  Grant remembers that he, along with Judge Hall and Les Weisbrod, gave a brief introduction to the lawyers volunteering to be mediators in the first Settlement Week, "...never actually having conducted one as a mediator, but again I was the only guy that seemed to know anything about it at that point in time."  One of the trainees and participants in that first Settlement Week was Steve Brutsché, and Grant recalls that after that Settlement Week Steve was probably the catalyst "because he's the one whose pilot light was lit and he was off and running".

    Grant recalls meetings with Steve, Charles Guittard, Gaynell Methvin, and Lila and Jeff Abrams leading up to the first training in June, 1989 given under the auspices of the Dallas Bar.  They were the faculty for the first training, along with a participant from U.S. Arbitration and Mediation from the state of Washington.  After the first trainings, Grant did not directly participate in AAM's formation, but remembers that it was originally formed for training purposes and to provide a group for members' insurance coverage purposes.

    CONCLUSION

    The Association of Attorney-Mediators, Inc. was first incorporated as a regular Texas for profit corporation under the Texas Business Corporation Act on September 21, 1989.  Steve Brutsché was its sole director and stockholder.  It was subsequently decided by Steve and other leaders at the time that the proper organization was a non-profit corporation and on March 14, 1991 Steve's for profit corporation changed its name to "Steve Brutsché Attorney-Mediator Enterprises, Inc.", and a new non-profit corporation was formed under the Texas Non-Profit Corporation Act, named "Association of Attorney-Mediators", whose purpose as recited in the Articles "is to promote and support qualified attorney-mediators committed to achieve the prompt, fair and cost-effective resolution of disputes through court-annexed mediation."  The incorporator was Sid Stahl, and the initial Board of Directors were Mike Amis, Courtenay Bass, Steve Brutsché, Ross Hostetter, Sid Stahl, and Ross Stoddard.

    Anthony Atwell
    Dallas, Texas
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